This is a story about a blogging success, and how ActiveRain helped me to improve my business through a blogger who I think of more for his 'deep thoughts' than for his product. As a matter of fact, it was Jeff Turner's blogs about life that made click through to his profile to figure out more about who he is.
Like many of you, I am sure, I get really tired of solicitors calling me on my cell phone to tell me about the latest greatest product that is going to give me more business than I can handle. One of Jeff's competitors, whose company bears an amazingly similar name, hung up on me recently when I asked them to email me information. Somehow, I mistakenly thought this call was from Jeff's company.
So when I clicked through to RealEstateShows.com I was hesitant, but curious because Jeff works there. When I found out that Jeff's company offered a product I had sought for a couple of years, I was floored.
I prefer slide show type virtual tours to the spinning rooms, so that is what I was looking for. I had tried a few of his competitors and had been very satisfied with the service that I have been using for over a year. RealEstateShows had two things that intrigued me enough to sign up: a reasonable price: $125 for ALL the virtual tours I might need for a year, AND a 14 day free trial period. I figured I had nothing to lose with the free trial period.
Here are a couple of the things I like so far:
- It's super easy to post the tours to the MLS and Realtor.com
- There is a stats section that shows me where the views on each tour are coming from
- It's really very simple to upload a tour
- There are neat links you can put on the tour with links to school data, maps and your personal web site
- The program is very intuitive, so its easy to create a tour in a very short time
- There is an enormous database of music
What I will tell you is that the service I've received far outweighs the price I am paying. Jeff personally took a look at my first tour and then sent me feedback and suggestions. A few days later, I received an completely unsolicited email about how to achieve optimal viewing on my web site. A tech guy from the company figured out a fix. I can tell you how many times my web site provider has contacted me to tell me how to do something better. None.
If you take digital pictures of your listings already, you can have a tour done in a few minutes.
I've made a commitment that ALL of my listings will have virtual tours in 2007. They will have them within two days of the listing going on line, at the latest. I know that homes with virtual tours get viewed more often on the net and they come up higher on Realtor.com. I want my listings to stand apart.
When I told Jeff that I wanted to share my joy with all of you, he gave me a little gift to pass along to everyone on ActiveRain. This promotional code will get you your subscription to the RealEstateShows.com for $99.50. You enter it when you go to pay after your free trial period and the price is adjusted from $125. It is 65acd527fca0 Thanks, Jeff!!
By providing a great product and outstanding service, I just became part of Jeff's sales force. His indirect sale by making a connection through posts completely unrelated to his product are what lead me to him. So maybe there is a lesson to be learned in there about the content we put in our posts. And, I'll be doing my best to provide the same kind of service and counsel to my own clients, so that my sales personal force can growwwwwwww! What a great way to get new business. It sure beats cold calling.
PS. I have now concluded my longest absence from posting on AR since I joined. I missed you guys.
Photo of the Beauty Bar In NY by COBA